Juicy Couture was founded in 1994 by Pamela Skaist-Levy and Gela Taylor, the wife of the famous John Taylor of Duran-Duran. The company started designing T-shirt for various companies. As it took risk in designing denim and sportswear attire, which includes the very famous track suit made from velour, terry cloth, and cashmere, the company’s path has changed drastically and dramatically. It prompted its journey on the road to stardom.
Juicy Couture was purchased by Liz Claiborne in 2003 for an undisclosed million dollar sum. Under the tutelage of Ms. Claiborne, Juicy Couture has employed a brilliant marketing strategy by cultivating relationships with the Hollywood community and allow the all too famous celebrities like Jennifer Lopez, Cameron Diaz and Madonna to shop till they drop for free in exchange of the brand’s publicity. These celebrities who put on regularly the charming apparels of Juicy Couture have elevated Juicy Couture to a status of “Chic Couture”. Today, it is at par with labels such as Gucci and Guess.
There are many items Juicy Couture offers in the clamoring and insatiable market of fashion industry. They have both men and women’s apparel, children’s collection as well as a mix and match of a wide array of fashion accessories including jewelry, handbags and swim wear. The array of products available is simply overwhelming for many clienteles. Among the most favorite and famous fashion accessories women loved is the Juicy Couture handbag, which is found at the stores of Nordstrom.
Juicy Couture items are found at many online stores, like eBay. It is more interesting to shop online because you can easily buy them at discount rates.